The Danish advertising market is forecast to grow by 7,2% in 2026. The year got off to a flying start, aided by the general election in March and a solid economic climate. Growth is expected to slow through the second half of the year.
For 2027, IRM forecasts growth of 3,0%, bringing total advertising investments to 19,3 billion DKK.
The report contains forecasts concerning advertising investment per media channel in 2026 and 2027. Categories include: newspapers, trade press, magazines, outdoor, TV, radio, podcasts, cinema, internet - split into display, search and directories/classifieds. 39 pages. In english. Get it here.