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ABOUT IRM
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IRM to take over IAB Ireland’s digital adspend report
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The 2025 adspend study to be presented in May
IRM is Scandinavia's leading authority on media investments. As an independent membership-based organisation, IRM is financed by members and customers on a non-profit basis.
Starting in 2025, IRM will produce the online adspend study for IAB Ireland.
IRM publishes the online adspend report for IAB Ireland. In addition, IRM participates in lectures and presentations. Here you can find the latest news and dates.